Pratham Impact a valuable magzine committed to constructive, crusading journalism. As a people's paper geared to take a stand, to follow the hard investigative story. A fearless magzine ready to create opinion, and not just remain a passive vehicle of news.

It has very quickly established an enviable reputation — national and international — for the quality of its reportage, the eminence of its writers, and the refinement of its analyses and ideas.

The magazine format only means a more compact and elegant design — the core values of public interest journalism and literary writing remain unchanged.

The magazine format, the contents of Pratham Impact are seen to have much more shelf value and depth than a newspaper. This format with its easy size allows for longevity and high pass along readership, a necessary attribute given the depth and quality of writing in Pratham Impact.

One of the most important keys to a free and just society is the existence of a strong and independent media. A media that acts as our conscience and brings news and perspective to us on issues of national interest. A media that acts without fear or favour. Today, perhaps more than any other media group in India, Pratham Impact has come to stand for these values.